In every interview with international business executive Varsha Rao and every article written about her, one thing is immediately clear: Varsha is deeply passionate about the internet, e-commerce, and the role of the worldwide web as a tool for enhancing the lives of people around the globe. Her experience ranges from successful online entrepreneur to executive helping companies scale internationally. Varsha is the CEO of Nurx, a medical prescription and testing-kit delivery startup that is making healthcare simpler and more accessible for all. Before joining Nurx, she served as COO of Clover Health, a health insurance company driven by advanced data analysis and preventive care, and as Head of Global Operations for Airbnb, a community-based travel marketplace with global reach.
Raised near Boston, Massachusetts, Varsha Rao was educated at the University of Pennsylvania, where she graduated magna cum laude with a B.A. in Mathematics and a B.S. in Economics. She spent two years with investment firm Wasserstein Perella before returning to Boston to complete her studies with an MBA from Harvard Business School where she graduated with distinction.
Upon graduation Varsha went to work as Engagement Manager for McKinsey & Co., where she consulted with clients from the telecommunications, new media and consumer technology sectors. Her passion sparked by the world of online world, Rao co-author an article published by the McKinsey Quarterly, “Internet Advertising: New Medium or Marketing Paradigm”. Her research and work with the earliest online companies had started, and would shape the course of her subsequent career choices.
Part of Rao’s skillset stems from her hands-on experience as an internet company founder. In 1998, Varsha and business partner Mariam Naficy founded e-commerce company Eve.com. The company focused on the e-retailing of beauty products and accessories, bringing brands to consumers, using the internet and innovative marketing strategies to reach a growing audience of web users. Eve.com grew from small start-up to a thriving business of over 125 employees in less than two years, and in 1999, Fortune magazine ranked it as the 6th best e-commerce site. The partners raised $25 million in venture capital and sold the company to Idealab for $110 million in 2000.
From 2004 to 2008 Varsha Rao worked at Gap Inc and ultimately served as Vice President and General Manager of the online division of Gap, Inc., OldNavy.com where she led her team in driving a number of growth strategies.
Varsha’s career in international markets began when she was appointed as CEO of SingTel Digital Media (STDM), a division of SingTel, Singapore's leading telecommunications company, with a user base in excess of 500 million subscribers. She launched inSing.com, a lifestyle guide for events, restaurants, cinema and reviews for Singapore residents, and negotiated a number of strategic partnerships with local businesses, bringing discounted deals to SingTel users.
She also served as Senior Vice President of LivingSocial, with overall responsibility for over 2000 employees and international operations including Korea, Thailand and Malaysia, Latam, Southern Europe, Australia and the UK.
As Head of Global Operations for Airbnb between 2013-2016, she was able to apply her international business and entrepreneurial experience to Airbnb's global community travel platform. During her tenure, she oversaw Customer Service, Trust and Safety as well as international markets; and focused on the company's expansion in Asian markets.
In 2014, Varsha Rao was named as one of the ‘Most Influential Business Women’ by the San Francisco Business Times.
After spending a significant portion of her career in the e-commerce and tourism industries, Rao decided to direct her focus to another rapidly developing field – healthcare technology. She began by joining Clover Health as COO in 2017. Clover is a San Francisco based health tech company founded in 2014. Its innovative health insurance model combines the use of data analytics and real-time monitoring to create products that improve health outcomes and lower health-related costs for Medicare beneficiaries. As COO Varsha helped the company continue to achieve its ambitious goals and quickly adapt to a growth spurt in staff and clientele.
In mid-2019 Varsha became CEO of Nurx, a company on a mission to improve healthcare by increasing accessibility and affordability of prescription medication. Nurx home-delivers medical prescriptions, birth control, PReP and HPV testing kits. After a year of extreme growth and progress – In 2018/19 Nurx grew by 250%, doubled its staff and onboarded 200,000 customers – Varsha’s dedication to the cause, experience in growth management, and leadership skills made her the perfect fit for the role of CEO.
In addition to heading Nurx, Varsha is a Sequoia Capital Scout and a Board Member at ViaSat Inc. She lives in the Bay Area with her husband, Cameron Poetzscher, and their two children.